Shipping a DeFi Funnel Pipeline, Jan–Mar 2026

I was Interim Growth Lead at Kyber Network, January to March 2026. The DeFi aggregator platform handles $200B+ in cumulative trading volume across 18 EVM-compatible chains. My scope was the core aggregator. I built and handed off a production funnel analytics pipeline across 14 data sources and 6 conversion stages.

Kyber tracked plenty, but every piece lived in a different tool. Nobody could say where a user dropped between landing and their first swap.

So I built the pipeline in Bun and TypeScript. 14 data sources, 6 conversion stages, one view: on-chain signals (wallet connects, token approvals, swap executions) beside off-chain ones (page views, clicks, campaign UTMs). The stages, in order:

1. Landing (UTM-tagged traffic)
2. Wallet connection
3. Token selection
4. Quote preview
5. Swap approval
6. First completed trade

Each tracked drop-off rate, time-to-next-stage, and source attribution.

The view it created

The pipeline made the wallet-connect-to-first-trade path visible in one place. The team could separate an acquisition problem from an onboarding problem, then inspect the exact stage where users stopped instead of debating across disconnected dashboards.

I also moved GTM reporting to AI agents. Query generation, campaign reports, competitive analysis: hours a cycle, now minutes.

The pipeline was handed off as a production analytics system.