Cases
Where I worked. Millions of users, years of receipts.
numbers
- 1.5M users in 90 days ninety eight, 2024
- 2M+ followers across SEA garena, 2022
- $600K+ ad budgets at CPI ≤$0.20 across 7 years
arc
case studies
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Shipping a DeFi Funnel Pipeline in 90 Days
Funnel analytics pipeline built from zero at Kyber. 14 sources, 6 stages, surfaced a 40% drop-off that became the team's top priority.
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Zero to 1.5M MAUs in 90 Days
Scaled Ninety Eight's mobile gaming platform from zero to 1.5M MAUs in 90 days. The viral loop, the retention system, the numbers behind it.
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Data-Driven Push-Sale at FPT
Built a data-driven push-sale system at FPT Corporation, brought CAC down 18% in a four-month bridge role between Garena and Ninety Eight
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Garena, 2019 to 2023
Three and a half years running growth for FIFA Online 4 across 5 SEA countries. 2M+ followers, +250K on the Tet 2023 sprint, five national tournaments including SEA Games 31. The ICON campaigns.