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Hồ sơ
cases

Hồ sơ

Những nơi mình từng làm. Triệu người dùng, bằng chứng nhiều năm.

numbers

  • 1.5M người dùng sau 90 ngày ninety eight, 2024
  • 2M+ follower khắp SEA garena, 2022
  • $600K+ ngân sách ads, CPI ≤$0.20 qua 7 năm

arc

  1. 2019 → 2023 garena senior product growth
  2. 2023 fpt growth, cầu nối 4 tháng
  3. 2023 → 2025 ninety eight cyborg, product growth
  4. 2026 kyber network growth, funnel + analytics
  5. 2025 → FORSVN solo studio, song song

case studies

  1. Growth Case Study 2026

    Shipping a DeFi Funnel Pipeline in 90 Days

    Funnel analytics pipeline built from zero at Kyber. 14 sources, 6 stages, surfaced a 40% drop-off that became the team's top priority.
  2. Growth Case Study 2024

    Zero to 1.5M MAUs in 90 Days

    Scaled Ninety Eight's mobile gaming platform from zero to 1.5M MAUs in 90 days. The viral loop, the retention system, the numbers behind it.
  3. Growth 2023

    Data-Driven Push-Sale at FPT

    Built a data-driven push-sale system at FPT Corporation, brought CAC down 18% in a four-month bridge role between Garena and Ninety Eight
  4. Growth Tenure 2023

    Garena, 2019 to 2023

    Three and a half years running growth for FIFA Online 4 across 5 SEA countries. 2M+ followers, +250K on the Tet 2023 sprint, five national tournaments including SEA Games 31. The ICON campaigns.